One page sammary Quality Essay Example | Topics and Well Written Essays - 250 words

One page sammary Quality - Essay Example Customer Focus - This category deals with how the organization captures and holds on to its customers for long-term success. The strategies for this category include how the organization creates a customer-focused environment, and how the organization listens to the needs of their customers. Measurement, Analysis, and Knowledge Management - The focus of this category is how the organization selects, gathers, analyzes, manages, and improves upon its current data and information. It also delves into how an organization implements reviews into their practices to improve its performances. Workforce Focus - The purpose of this category is to examine how the organization develops the workforce to make use of its full potential in regard to the overall mission and strategy of the organization. The goal is to have a workforce environment that is working on its highest performance. Process Management - This category looks at how the organization designs its work systems and how it manages and improves the key processes for executing these work systems to benefit customer value and to obtain organizational success. Results - This category looks at every aspect of the organization’s performance and improvement, from product outcomes and customer-focused outcomes, to financial and workforce-focused outcomes. Performance levels are taken into consideration and examined in regard to those of

Critical Evaluation Of Ethnography And Grounded Theory

Critical Evaluation Of Ethnography And Grounded Theory It is obvious that research is an important element of our everyday life. Research is everywhere we go; it is background of everything we face in our present time like for example management, marketing or finance. There are two main streams of performing a particular research; it is qualitative method which is based mostly of words and statements or quantitative which involves statistics and empirical evidence. Two out of three most frequently discussed qualitative approaches which are grounded theory, ethnography and phenomenology would be discussed in this paper (Avis, 2003). In the first part of this paper I am about to discuss the main idea of ethnography. I am going to discover what is it and I would talk about the methods of research ethnographers use in order to get information they need, for making a relative conclusion. In addition, in this research paper I would to talk about what are the problems the researchers face in obtaining and evaluating obtained observations. This part would present several example of how this method could be applied in everyday life. Second part would show the differences between two approaches ethnography and positivism approach. The purpose of this part is to show the understanding of ethnographic research method from positivist perspective. Third part of this research paper would debate about second most frequently discussed qualitative approach, grounded theory. What is it, what are main notions of this research method? Moreover, I would discuss main methods and techniques of this research and the areas where it is usually applied. In addition I would pay attention on the methods of hypothesis formation and testing. In fourth part I would discuss grounded theory method from positivist point of view. I would argue why this research method would not suit positivists requirements. My argument would present the examples of how certain grounded theory research could be performed from positivist point of view. Last but not least, this research paper would present differences between two most frequent qualitative research methods, grounded theory and ethnography. Ethnography In general ethnography is a qualitative research method that recognized as a participant observation, it is the method where researcher contributes his or her time examining, communicating or cooperating with a social group. By observing and communicating with a social group researcher could understand how a particular group ties their relationships among each other, how a particular culture was built and maintained in order to keep social group together (Brown-Saracino, Thurk, Fine, 2008). Making research ethnographers mostly focused on actions and intentions of the social group. Researcher observing the social group on daily bases tries to understand what idea is behind of a particular deed or objective (Herbert, 2000). By getting new information about the group, understanding what they take for granted, ethnographer could identify structure of their actions. Detailed examination of the groups behavior on daily basis separates ethnography from other qualitative researches, like in terviews (Power, 2002). Any group of persons prisoners, primitives, pilots or patients develops a life of their own that becomes meaningful, reasonable, and normal once you get close to it, and a good way to learn about any of these worlds is to submit oneself in the company of the members to the daily round of petty contingencies to which they are subject (Goffman, 1961, pp. 9-10). There are various methods which researchers use in order to get a data about a particular group. One of the best examples of how ethnographer could participate in a groups activities is research made by Burawoy (1979), he worked as a machine operator for ten months in a Chicago factory in order to answer the question, why workers of the factory do not work harder. Some researchers were trying to achieve more close relationships with the groups of study; however, some relationships are unchangeable. Ethnographers usually balance between being insider and outsider, they are trying to see everything through the eyes of the social group ethnographers trying to analyze and in the same time trying to see whole picture in general applying theories (Taber, 2010). According to Power (2002) ethnographer has to maintain two positions at the same time. One, he or she has to be a good actor, who can engage obtained information in ongoing interaction. Second, has to be rational and logical scienti st to correctly interpret obtained information. Interviews, surveys and questioners are completely different from ethnography because rather than to examine what people say, ethnographers examine both what people say and do. There is huge gap between described relationships and reality. The fact that ethnographer can differentiate between deeds and words make ethnography more informative methodology (Liebow, 1967). Furthermore, ethnography involves more emotions and feelings. By getting inside of the social group researchers has to change his or her habits, sights and tastes. It is also an important factor in evaluation of observations (Dennison, Wintrob, Brunt, 1972). The research made by Herbert (2000) in Los Angeles Police Department involved emotional responds because witnessing of suicide had a huge impact on him and this changed the observation results. Because of emotional effect, policemans job appeared to him very tough and only for people with strong heart. Ethnography from positivists perspective. Looking on ethnographic methodology from positivist point of view, we can agree and disagree in certain extent with ethnographers epistemology. First of all, both of them, ethnographers and positivists, make some kind of observations in order to get information. However, the information ethnographers get is completely different from what positivists trying to achieve in their research. As it was mentioned before ethnography uses observations and involvement methods in order to understand what is the culture and behavior of the social group. Taking as example the experience of Burawoy (1979), ethnographer who entered society of factory workers to obtain information about why workers do not work harder. The idea of research made by Burawoy was to see the world through the eyes of those workers he was working with, understand their feelings and emotions. Whereas, positivist researcher would not try to put him or herself in shoes of another person he or she would rather employ empirical analysis in this case and for example would pay attention on such factors as what is the duration of working day, how often workers have to stay overtime, how often workers go out to smoke or everything that affects workers productivity. According to Trochim (2006) the idea of positivism is to focus on what we could examine and evaluate, everything that goes outside of this scope is considered as impossible. Also Silverman (1998) stated that there is no agreed doctrine underlying all qualitative social research. Ethnographers do not have certain rule to perform their analysis, while positivists follow certain set of rules during analysis (Avis, 2003). Date collection is general aspect of qualitative research mostly in form of words and statements, and the method of analysis they use do not involve statistics or empirical analysis (Cepeda Martine, 2005). In above paragraph I was giving the example of research made by Herbert (2000) who went to analyze policemens job. He was saying that case of suicide terrified him so much that his emotions affected his conclusion about his research. In case of positivism this is not acceptable; positivism states that this is only one truth (Somers, 1998). In case of positivism there cannot be to different interpretation of same results. Moreover, if pay attention on the speed of research performance, positivists would say that ethnography is not efficient methodology. In order to get information ethnographer has to go inside of the company and spend ten, like in case of (Burawoy, 1979), or more month in order to obtain observations from a group of people. Whereas, positivists could obtain information of the whole company roughly in same period of time. Positivism covers bigger sample size rather than ethnography (Amaratunga, Baldry, Sarshar, Newton, 2002). Grounded theory Originally, grounded theory was introduced by Barney Glaser and Anselm Strauss in 1967 (Strauss Corbin, 1998).Grounded theory was developed by leaning on the experience which they had in one of the Chicago school and also by taking into account the criticism; they developed their own strategy of data analysis (Glaser Strauss, 1967). Design of the research frequently relies on the reviewing literature which leads to formation of hypothesis. After this, hypothesis would be tested in the real world. Whereas grounded theory examines the realities and analyses the data without any hypothesis (Glaser Strauss, 1967). In the qualitative research the analysis of data can be described differently as the result of an interpretivist point of view on a certain event or action. In grounded theory the analysis of data includes searching for concepts which are behind the reality, by searching for codes, concepts and categories. Creation of the grounded theory passes three stages induction, deduc tion and verification (Strauss, 1987), each of them are absolutely important to formation of the new theory. Also it is important to notice that all three stages, according to Strauss, will be involved in research not consistently, and to some extent are present at each stage of research. To make the construction of theory more systematized, Glazer and Strauss offer several necessary strategies of the analysis in qualitative research. Firstly, analytical process must alternate with process of gathering information or even to go in parallel with it. Secondly, observance of this principle allows to create theoretical sampling in the process of research, purpose of which, is to represent not the investigated group of people (object of research), but the aspects, properties of characteristic or quality of the investigated phenomenon (subject of research). Theoretical sample is a process of data gathering for theory generating by means of which the analyst collects, unites, codes, analyzes the data and decide, what of them to collect at a following stage and where to search for them to develop the theory in process of occurrence. This process of data gathering is supervised by the appearing theory (Glaser Strauss, 1967). Thirdly, to make a continuous comparative analysis, this could be used at different stages of analytical process. Defining the place of the comparative analysis, in the developed methodological field, authors place it between two basic strategies, the approaches of the analysis. The first approach is the content-analysis at first the coding model must be set, and then data must be gathered regularly, estimated and analyzed on in advance certain, invariable and uniform scales for all of them which allow to give to the qualitative data, quantitative form. On the basis of the new structured data file by means of numerical model are proved preliminary put forward hypotheses (are accepted or denied). Glazer and Strauss connect second approach with a situation when it is necessary to develop some preliminary ideas or hypotheses. In this case operation of detailed coding can slow down the achievement of the objective, therefore the analyst only looks through the data for a finding of new properties of theoretical categories and writes memo s about these properties (Glaser Strauss, 1967). Such approach describes more likely an initial stage of coding and for theory construction is insufficient, as constant transformation and reintegration of the data in process of accumulation and the material review in the latter case is required. And the third corresponds to this problem, offered by authors, the approach. It connects in analytical procedures of constant comparison procedure of the developed coding the first and style of development of the theory of the second. The purpose of a method of constant comparison in which coding and the analysis, theory generating are united more regularly, than is supposed in the second approach, by means of use of the developed coding and analytical procedures. Being more systematized, than the second approach, a method of constant comparisons at the same time is not connected and with the first which is developed for preliminary testing, instead of theory opening. Grounded theory from positivists perspective. In my opinion from positivism point of view grounded theory is not quite correct decision for theory deducing. Strauss mentioned that in some cases it is better to start the research with an initial hypothesis which can be changed or evaluate during the research (Glaser Strauss, 1967). In this case I think that the initial idea can be lost which has been introduced originally in the research. Whereas from the positivists point of view the theory or hypothesis must be suggested and only then it must be tested, without changing its initially idea (Trochim, 2006). The result of this test should confirm or deny this theory or hypothesis. Use of grounded theory is useful in area as medicine; many researchers use the given approach for research of this area. For instance grounded theory was used in order to understand how Medical Family Therapy helps patients to deal with complex family dynamics that usually happens after hospitalization, also the therapy was directed to help people to av oid next hospitalization (Anderson, Huff, Hodgson, 2008). In addition, as it was mentioned by (Trochim, 2006) positivist seeking to find one single truth, whereas one of the parts of the grounded theory research is coding the possible answers of participant, this is a certain type of interpretation due to the fact that every single researcher codes information in a unique way which is not acceptable by positivist researcher (Allan, 2003). Similarities and Differences of Grounded Theory and Ethnography. Grounded theory and ethnography can be very compatible; as ethnographic studies may give the wide explanation which can be extremely valuable data, for grounded theory analysis (Glaser Strauss, 1967). Some of these compatibilities came from the similarities in the characteristics of these two approaches. Ethnography is observing and analyzing behavior in natural conditions and the grounded theory makes collecting of data in the natural conditions too. Also there are similarities in backgrounds, both grounded theory and ethnography came from sociology, but in addition to ethnography it has also anthropological background. The main focus of this approaches are different where grounded theory stands for developing the theory whereas ethnography describing and interpreting a culture. In data collection both approaches gather information through different kinds of interviews, but ethnography moved beyond using observations of other (Creswell, 2006). Conclusion In this coursework I talk about two qualitative approaches ethnography and grounded theory. These two approaches are used in many areas of our life. They help us to justify some undiscovered phenomenas that we face. They both have similarities and differences which makes them unique in certain areas. As it was mentions above ethnography focuses on describing and interpretation of culture of the certain group of people. Whereas, grounded theory is used to grounding the theory in the view of people (Creswell, 2006). I looked on these two qualitative approaches from the perspective of positivist. I found that mostly positivism do not support both of them. In my opinion both of this approaches are time consuming in discovering certain hypothesis or theory. Also, as it was mentioned above positivists are seeking for single truth, whereas in both qualitative approaches, grounded theory and ethnography, could be found multiple truths depending on research emotions, feelings and understandings. In addition, I mentioned that one more criteria that is used by positivists comparing to grounded theory and ethnography which is statistical or empirical data analysis. Only because both qualitative approaches use mostly words and statements positivists could reject such evidence.

To Ill :: essays research papers

"Shoot all the blue jays you want, if you can hit ‘em, but remember it’s a sin to kill a mockingbird." Lee says that it is a sin to kill a mockingbird because they only make music for people to enjoy, and they do no damage to anything such as other birds do. Lee is right the mockingbird dose nothing wrong, such as the mockingbirds in the book. They never do anything wrong, but they sometimes are misunderstood and considered bad by other people. Boo is one of the mockingbirds in the book. He only gives to the children. He gives them many different things through the knothole in the tree. Boo also gives the children a game to play during the day, "Boo Radley." Later Boo gives them the most important thing of all, their lives. He is also a mockingbird in another way, when Scout falls out of the tire he gives them his music, laughter. At the end of the book Boo ends up going back into his house never to be seen again by Scout. He did this because he was a mockingbird caged up for a long time and was not ready to be free. The solution for him was to go back to his cage that he knew and was safe. The other mockingbird is Tom Robinson because he does not do anything wrong. He was a very nice man, he would do things for people if they needed something done that they could not do themselves. An example of this is when he helps Mayella and refused to accept the money that she offered him. The difference between him and Boo is that even though he did not do anything wrong he was still found guilty of a crime that he probably did not commit. The reason that Tom was convicted is mainly because he was a back man accused of a crime by a white woman. The common thing that both of these characters share is that they are both somehow connected to Bob Ewell. Boo is connected to him because Boo killed him when he attacked the children. Tom is connected to Bob because Bob is the main reason that Tom was tried and found guilty in the first place. This common connection to Bob connects Boo and Tom because the reason that Bob attacked the children was because he wanted to get back at the rest of the world for what it did to him.

Arce Dairy Marketing Plan Essay

A. Product Performance The company still has an edge compared to the other ice cream industries, because they have maintained their quality since then, together with variety of flavours. It’s not too late if they will expand more their business and will make more effort to increase their market share. Background Arce Dairy is very proud of their high quality ice cream product. They strictly follow their tradition of using ONLY fresh CARABAO MILK and other fresh ingredients in making their ice cream. Its ice cream was well-known for its creaminess, authentic flavours, and unique gold can packaging—qualities that remained throughout the years. Arce Dairy Ice Cream is made from fresh carabao’s milk that has a richer and flavourful since they are exposed to the tropical condition which helps them produce better milk. It is an advantage for the Arce’s since they own a 21 hectare dairy farm in Novaliches which is also the only large and the only private commercial breeder of milking carabaos in the Philippines. Aside from their milk quality, they also have their fresh ingredients such as fruits, nuts, chocolates and cheese that are being stored on large chillers. Long-term objectives Arce Dairy tend to branch out their product not just on large scale stores like, malls, supermarkets and etc., but also on small retail stores. Because it is more accessible and convenient that you can just easily buy the goods that you want in just a walking distant store. Arce Dairy Ice Cream aims to provide the best all-natural ice cream products to consumers both here and abroad, provide good and natural quality products for the health conscious ones thereby improving the quality of life. Showing patriotism to its fellow Filipinos in patronizing Filipino-made products by manufacturing and marketing consistently high quality ice cream, thus, giving consumers added value for their money. Lastly, to ensure in surpassing the global quality standard of becoming the source of pride for the Philippine Dairy Industry. Problems/Opportunities Problems How will Arce Dairy Ice Cream compete in the ice cream industry and regain success using its new brand name? Low market share, wherein, Arce Dairy Ice Cream belongs to the remaining 20% of the ice cream market. Poor promotional and distribution strategies. They should compete with the other ice cream industry, and will not stick on their captured market, they should expand their market. They should try branching out especially on small retail stores. They should put much effort on their promotional and advertising activities so people will notice the product. Opportunities People’s acceptance to its new brand name. New Ice cream flavours offered. They could introduce new product line using their fresh milk. Health and wellness campaigns encouraging people to go for the healthier choice. Social media network serving as effective vehicle in product promotion. Marketing Objectives Increase sales Brand Awareness/Exposure. Brand Image establishment. Marketing Programs Arce Dairy must conduct surveys and increase it sales through the help of retail partners. Its sales must be compared to the sales projections to monitor the progress of their sales. The company must attain its projected sales or beyond it. Positioning Statement Target Market â€Å"Yuppies† or young urban professionals. – Health-conscious, self-indulgent young urban professionals or â€Å"yuppies† who have the money to lavishly spend on anything they want, and also who are fickle in choosing their brand choices, depending on what is trending or getting good reviews. 20-26 years old, class A-B, male and female, living  and working in/around NCR. Product strategy Arce Dairy started from three generations. They produce different variety of flavours like Mango, Chocolate, Blueberry Cheesecake, Buko Lechias, Avocado, Quezo Real, Vanilla, Strawberry, Dark Chocolate, Cheese, Ube, Almonds and Chips and many more. Arce Dairy actually has their own farm where they get most of their fresh ingredients especially the â€Å"CARABAO MILK† which they use as base for their ice cream. Pricing strategy Arce Dairy Ice Cream Container SizePrice range 425 mlPhp 70.00 (classic) Php 80.00 (supreme) Php 108.00 (sugar-free)750 mlPhp 120.00 (classic) Php 205.00 (supreme)1.5 LPhp 228.00 (classic) Php 408.00 (supreme, sugar-free) Advertising strategy Launch print ads that will capture the target market’s attention. Execute an effective guerrilla ad that stays faithful to Arce Dairy’s new image. Release a TVC to be aired during primetime. Document the active guerrilla campaign and post it as a viral video. Use imagery that implies. National Trigger the curiosity of the target market and make them try the product. Promote Arce Dairy’s new â€Å"sexy† image.  Cover up Arce Dairy’s â€Å"local/low class† image to people. Expose people to the brand. Cooperative Trade Promotion strategy Since Arce Dairy has no promotional straregies except on relying through word  of mouth strategy, the Unfortunately, Arce Dairy has almost NO promotion. They’ve produced no TV ad, very few and unmemorable print ads. No promotional efforts are done, and they rely on word of mouth to get cutomers. Field sales strategy Distribution strategy Product support Training Requirements Marketing research 4/5 of the people who are familiar with the brand â€Å"Arce Dairy† have claimed that it’s their favourite ice cream in the Philippines. Even though they have flavour favourites, they try the different flavours every now and then. Though they love Arce Dairy, they consume other brands more often because Arce Dairy is not available on many local stores. But whenever there is Arce Dairy available, it’s their first choice. What they love about Arce Dairy is the consistency of the ice cream, the smooth creamy texture, and the mild sweetness of the flavours. Most of them found out about Arce Dairy first from personal references like friends, and relatives. Once they tasted Arce, it was immediately their â€Å"new† favourite ice cream. According to them, the price doesn’t bother them, since the taste is worth the price they pay. They also mentioned that they wish Arce was available to more stores. 5/5 were NOT aware that Arce Dairy uses CARABAO MILK in their ice cream. 2/5 of the people who aren’t familiar with Arce Dairy said that their favourite brand of ice cream is Selecta (particularly Magnum) To the yuppies, quality of ice cream and product feedback is vital. If it hits home, they might actually stick to it. All they need is a good push to try the product. Financial summary Strengths More expensive than other brands.  Maintained a clean reputation for making quality ice cream, proven by several awards given to Arce Dairy. Arce Dairy ice cream is scientifically proven much healthier compared to leading ice cream brands. Has variety of unique ice cream flavours not available in other brands. Weaknesses Has very limited advertising/promotion materials, leading to unpopularity amongst the masses. Product is poorly distributed, making it available to very limited stores and locations. Not top of the mind when asked about an ice cream product. Has a â€Å"local† image, therefore viewed as â€Å"cheap†. Performance History Arcefoods Corporation has been honored the Hall of Fame Award as â€Å"Outstanding Ice Cream Manufacturer† by the Consumers Union of the Philippines while ArceDairy Ice Cream has been awarded the 1999 Dangal Ng Bayan â€Å"Outstanding Ice Cream Product† and the New Millennium Excellence Award â€Å"Most Outstanding Ice Cream Brand† by the Parangal ng Bayan Awards Foundation. The ArceDairy type of ice cream, the â€Å"all-natural† ice cream, has captured the hearts of Manilanians through the decades of its uniqueness and its old fashioned manufacturing process. Tenacious requests from prominent clients, captive loyal followers and food connoisseurs, demand for its return.

Hamlet’s Tragedy

Hamlet is authentically absorbing and perceptive play, which explores the importance of truth in language and the variables which order truth begins in Shakespeare's work. Shakespeare has amazing ways illustrating throughout the play, the development of the importance of the conflicts of idealism and truth. Shakespeare uses his main character of the play, Hamlet, to demonstrate the idea that individuals make accomplishing goals priority in their lives, but also must keep in mind that not everything we wish for will be accomplished. Shakespeare sets the bar high for his character, Hamlet to achieve. Shakespeare does this to illustrate the idea that individuals with high expectations will strive and work harder towards their goals. Moreover, idealism and truth are two qualities in which the practice of forming and pursuing ideals and the quality of being true exists in correlation. Although both expressions may be interpreted to be similar, in many ways and situations often put these two terms in juxtaposition. In William Shakespeare's Hamlet, Shakespeare suggests that idealism and truth can often have a significant impact on an individual's life through the presentation of truth and experience. Readers, discover what the absolute meaning of truth and idealism signify in each characters lives. However, even Hamlet, Shakespeare's main character does not meet the standards that Shakespeare expects him to. Some individuals will argue that a good sense of balance between idealism and truth will lead to success. Idealism and truth are impacted by factors of relationships, trust and balance between idealism and truth. Idealism in the test, Shakespeare appears to correlate relationships and bonds in friendships. Both play significant role in assisting to set apart friends who are ideal and genuine compared to friends who appear to be ideal, but are in truth rather disloyal subjects. Two characters that appear to be dishonest and phony in the play are Rosencrantz and Guildenstern, Hamlet's childhood friends. In many instances Rosencrantz and Guildenstern real personalities are revealed through many remarks Hamlet conveys, â€Å"†¦ it is but squeezing you, and, sponge, you/ shall be dry again†(4. 2. 19-21). This quote is very powerful and conveys the message of Rosencrantz being a false riend. The metaphoric compression of Rosencrantz to a sponge, illustrates the reader that Hamlet's friends are not there to assist him as ideal friends should, but rather they are there to reap the rewards Claudius and Gertrude were offering by informing them of Hamlet's actions and emotions. Contrary to the friendship shared between Rosencrantz, Guildenstern, and Hamlet's; Horatio appears to be an exceptionally ideal and true companion, â€Å"†¦ Let us impart what we have seen tonight/ Unto young Hamlet† (1. 1. 185-186). his particular quote is representative of Harotio's trust, honestly and endless action of friendship towards the presence and appreciation of the young Hamlet. Moreover, this is an exemplary relationship that appears to present what is often the essence and root of an ideal and true friendship in which the individuals are significantly impacted in a constructive way. Evidently, all throughout the play relationships occur to represent and develop an important role in setting a standard for ideal and true relations. Contrary to the phony friends who only appear to be both, true and ideal. Correlations between individuals greatly impact the way incidents are dealt with and resolved. Trust issues may also serve as an important role in developing an often negative significance on idealism and realism. In many situations, trust has been given by Hamlet to his two childhood friends, Rosencrantz and Guildenstern. However, they have taken this form of trust and have proven to abuse it. Hamlet said, † there's letters sealed; and my two schoolfellows/ whom I trust as I will adders fanged,† (3. 4. 225-226). In the previous quote, Hamlet has made clear his perspective on what Rosencrantz and Guildenstern really meant to him. Comparing them to adders-poisonous snakes appears to emphasize that they are both after Hamlet for his downfall rather than to help aid him in getting past his father's death and depression. This metaphor proves the validity of the friendships and loss of trust is shared between Hamlet, Rosencrantz and Guildenstern. The discovery of Rosencrantz and Guildenstern's true intention destroys the barrier of trust in the relationship Hamlet had shared with his two companions. Hamlet said, â€Å"†¦Let the candied tongue lick absurd pomp/ And crock the pregnant hinges of the knee† (3. 2. 64-65). In this quote, Hamlet express his feelings. For many individuals, balance is one of the important elements of life. Maintaining level of balance between idealism and truth is a huge aspect of balance in individual's lives. Shakespeare builds a strong character, Hamlet. Ham let, convoy's the idea that being idealistic is very important, but the truth about life must be recognized as well. Hamlet strives to be the best that he can be, to meet the high standards that he puts for man as an individual. Throughout the play, we learn that Hamlet is a very imbalanced individual. Hamlet's everyday life is surrounded by significant and influential people of Denmark. Even the people around Hamlet have noticed that he was a very imbalanced individual. Therefore, they kept disappointing him. Hamlet says, â€Å"And yet, to me, what is this quintessence of dust? Man delights not me: no, nor woman neither†¦Ã¢â‚¬  (2. 2. 308-309). Hamlet believes that all goal are achievable which is unrealistic. Motivation can strive the individual for success, but one must keep in mind achievement is not guaranteed. Throughout the play, Shakespeare also introduces the character Fortinbras, to provide an example of balanced individual. Fortinbras character illustrates idealism in the play, also he illustrates how he sees the world, where it has to provide assistance to himself. After Fortinbras loses his father, he goes after the land that his father lost. Fortinbars's uncle tries to change his mind about attacking Denmark, but Forinbars does not listen. Fortinbras creates a plan to attack Denmark, while he passes through Poland. Throughout the play Fortinbras illustrates great balance between the truth and idealism, where he recognizes the truth about the world , but he assures to get uses to the ideals to be sufficient. As a result, Fortinbars lives and strives towards the ideals he created for himself, but also keeps in mind that some things in life may work out differently. Therefore, individuals must create a balance between idealism and truth to keep their life going. To conclude, idealism and truth are impacted by factors of relationships, trust and balance between idealism and truth. Shakespeare express idealism and truth through his main character, Hamlet. Shakespeare sets high goals for Hamlet to achieve, to illustrate the idea that individuals with high expectations will strive and work harder towards their goals. The truth throughout the play reminds us to be realistic and that not all what we work hard for will be accomplished, and we must have a major balance between idealism and truth. Balance will create a easier path for one to live their life happily. Hamlet's play was created to send a strong message to its audience. The classic play sends an advice to its audience about how an individual should maintain a sense of balance to achieve a better life.